Small and Mid-sized Business Marketing with Video
The use of online videos in small business marketing has become an increasingly popular strategy. Research has suggested that immediately after viewing a company’s video consumers are far more likely to visit the company website or contact the company via phone. In fact they can be up to 40% more likely to
make some sort of contact. This is a pretty dramatic statistic.
Video advertising is outpacing other forms of online advertising by at least 25%, according to publishers responding to a study by video ad network BrightRoll Inc. Citing the medium’s interactivity and ability to engage online audiences, 63% of respondents predicted higher CPMs leading into 2011.
Lake Norman Website Solutions can create, distribute, and market video for your business. Depending on what type of video, length, and marketing you need, our pricing starts at only $149.00.
Leveraging Online Video Marketing for Small Businesses
Small businesses can create online video to enhance corporate branding, viral marketing, PR and educational efforts. The topic and distribution method for each video will depend on the goals and budget of the marketing campaign. Possible opportunities for online video marketing include:
Corporate Branding:
- Welcome videos on company websites and microsites
- Video testimonials from customers
- Video case studies
- Product demonstrations and tutorials
- Employee or customer spotlights
- Video recaps of events, meetings and trade shows
- Facility tours
- Professional speaking engagements and keynote speeches
- Email marketing campaigns
Viral Marketing:
- Commercials
- Video blogging (vlog)
- Contests
- Success stories
- Videos offering a glimpse into business operations
PR:
- Video news releases (VNRs)
- Interviews with broadcast media
- Public statements from company executives
- Electronic press kit supplements
Education:
- Demos, tutorials and instructional videos
- “How to” and tips videos
- Employee or customer training
- Tech support and customer service solutions
For a free no obligation consultation Call toll free 704-765-6192 or email us at Paul@SynergisticBusinessConsulting.com